ROLE: ART DIRECTOR + UI/UX DESIGNER
Provided UI Art Direction for new Homepage Design. AllModern was experiencing more conversions on mobile than its desktop experience. We set out to create a homepage inspired by the mobile experience. We re-created some of the most successful section on mobile for desktop experience as well. We also used the opportunity to simplify the Header, Footer and Navigation Menu. As well as, created a series of content blocks allowing the merchandising team maximum flexibility when populating with content.