Before approaching this poster for the Society of National Assoc. Publishers Conference. I thought long and hard about the tagline "Purpose. Process. Politics" and tried to think about a group or society that also lives by these values. After much consideration I landed on ants!! Everything an ant does is driven by their life's purpose to support the greater army. Ants are also extremely efficient creatures and tackle each task with with a specific process. And lastly as we are all every familiar with the politics of ants, everything an ant does is ultimately rooted in the need to serve the greater army – specifically the Queen.