ROLE: ART DIRECTOR + DESIGNER
Worked with the Social and Buying teams to create content story based emails in support a variety of social campaigns or offer-driven emails in support of our current monthly site-wide promotion.
Worked with the Merchandising team to come up with continuous testing plans and roadmaps for our best performing "Daily Sales" email template which brought in, on average $300k per send.
Also worked closely with the email Acquisition and Retention teams to overhaul Wayfair's triggered and transactional email templates.
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/7b35a99ff8f095afc0e84e5cac2afc64/9f258dcf-8743-4813-a7c4-c99ee020fd2b_rw_1920.png?h=b5ea7a0a9939396f36250fb883afe3fd)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/7b35a99ff8f095afc0e84e5cac2afc64/ba54117d-cccc-4819-b274-0866a33d24b9_rw_1920.png?h=39f9ccfcaba31e9169c96d0bd331797a)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/7b35a99ff8f095afc0e84e5cac2afc64/0d727f72-6c19-47ea-90a0-c7e1de6a591b_rw_1920.png?h=9d9298ac0bb65ac514a53bbbe788fe6f)
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/7b35a99ff8f095afc0e84e5cac2afc64/6759ec89-7743-4465-85fc-e7f76cd19008_rw_1920.png?h=30539994fe97c20b80a8909450602298)
Provided Art Direction and design for all of AllModerns content and promotion based emails.
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/7b35a99ff8f095afc0e84e5cac2afc64/832b52e9-1fd4-4aee-9766-26bd3dfdaf7f_rw_1920.png?h=f4324fe76fdd9268b7b0374f90e978bb)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/7b35a99ff8f095afc0e84e5cac2afc64/80856aa1-55fe-4dea-a863-fbd448e3426f_rw_1920.png?h=fa3cb8e8f6449951bba498577bfe80e1)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/7b35a99ff8f095afc0e84e5cac2afc64/8da57b50-70f0-45a8-8974-18d8c0acac3b_rw_1920.png?h=60056b618aaa64b7a9d42fa8050d9abf)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/7b35a99ff8f095afc0e84e5cac2afc64/e77d82ed-f05b-4ecd-aabc-b0bb59c2dc27_rw_1920.png?h=263e8335752f4b7d38f05664db57b06f)
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/7b35a99ff8f095afc0e84e5cac2afc64/6e7452c9-6384-496c-9319-2418bdfde94c_rw_1920.png?h=363da87cc4b3b212f25e1dd878fd3ecc)