ROLE: ART DIRECTOR + DESIGNER
Worked with the Social and Buying teams to create content story based emails in support a variety of social campaigns or offer-driven emails in support of our current monthly site-wide promotion.
Worked with the Merchandising team to come up with continuous testing plans and roadmaps for our best performing "Daily Sales" email template which brought in, on average $300k per send.
Also worked closely with the email Acquisition and Retention teams to overhaul Wayfair's triggered and transactional email templates.
Provided Art Direction and design for all of AllModerns content and promotion based emails.